{"id":7810,"date":"2026-05-28T03:33:28","date_gmt":"2026-05-28T03:33:28","guid":{"rendered":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/sarawak-tourism-board-championing-sustainable-tourism-and-unique-borneo-experiences\/"},"modified":"2026-05-28T03:33:28","modified_gmt":"2026-05-28T03:33:28","slug":"sarawak-tourism-board-championing-sustainable-tourism-and-unique-borneo-experiences","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/sarawak-tourism-board-championing-sustainable-tourism-and-unique-borneo-experiences\/","title":{"rendered":"Sarawak Tourism Board Championing Sustainable Tourism and Unique Borneo Experiences"},"content":{"rendered":"
\"Sarawak<\/div>\n

\"Sarawak<\/a>Borneo, Malaysia, May 28, 2026 \/ TRAVELINDEX \/ Sarawak Tourism Board (STB)<\/strong> introduced its transformative \u201cGateway to Borneo<\/strong><\/em>\u201d campaign, inviting global travellers to explore the unique cultures, pristine landscapes, and boundless adventures that Sarawak has to offer. This campaign marks Sarawak\u2019s refreshed brand as a rising star in sustainable tourism and Gateway to Borneo\u2019s natural wonders and diverse heritage.<\/p>\n

YB Dato Sri Haji Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts, shared Sarawak\u2019s story with industry stakeholders and partners, extending a warm invitation to discover the \u201cGateway to Borneo.\u201d<\/p>\n

\u201cSarawak\u2019s \u2018Gateway to Borneo\u2019 is more than an entry point \u2014 it\u2019s a journey into a land where rich traditions, majestic landscapes, and responsible tourism set a new benchmark for world travellers. As we step boldly into the future, our mission is to preserve and share this unique heritage while pioneering eco-friendly tourism experiences that honour both our environment and our communities,\u201d said the Minister.<\/p>\n

The UK remains a pivotal market for Sarawak, making up over 34% in the long-haul visitors\u2019 arrival with the numbers rising encouragingly, supported by strong partnerships and a growing demand for Sarawak\u2019s unique sustainable travel experiences. From January to September 2024, Sarawak welcomed a 7.73% increase in visitors from the UK, underscoring its global appeal and contributing to the 4 million arrivals target for the year.<\/p>\n

STB\u2019s presence at WTM London underscores Sarawak\u2019s commitment to showcasing its distinct offerings and building strategic partnerships. Highlighted at this year\u2019s WTM are four innovative initiatives that capture Sarawak\u2019s commitment to sustainable tourism and diverse travel experiences:<\/p>\n

1. Audra\u2019s Eat, Roam, and Relish<\/strong> \u2013 This culinary series celebrates Sarawak\u2019s recognition as Malaysia\u2019s first UNESCO City of Gastronomy, offering an immersive journey through the region\u2019s authentic flavours and unique ingredients. Hosted by renowned chef Audra Morrice, this six-episode series showcases Sarawak\u2019s rich culinary landscape, with her Sarawakian roots. Audra explores the flavours and traditions of her mother\u2019s homeland, highlighting Sarawak as a premier food tourism destination and a place where food connects people through shared stories and heritage.<\/p>\n

2. Borneo Green Bike Tour<\/strong> \u2013 In partnership with our stakeholder, this eco-friendly tour allows visitors to explore Kuching\u2019s iconic sites on electric bikes, promoting low-carbon travel while supporting Sarawak\u2019s Post-COVID Development Strategy 2030 and the United Nations Sustainable Development Goals.<\/p>\n

3. XTERRA Sarawak Borneo Trail Run<\/strong> \u2013 This off-road trail run in rural Pueh Village organised with Sarawak Adventure Challenge, brings adrenaline and adventure to the forefront, positioning Sarawak as a prime sports tourism destination in the region.<\/p>\n

4. Clicktripz<\/strong> \u2013 In partnership with Clicktripz, Sarawak is also leading digital innovation with Asia Pacific\u2019s first AI-powered marketing approach to amplify its global reach, directly engaging travellers in a meaningful way that highlights Sarawak\u2019s rich heritage, adventure, and responsible tourism.<\/p>\n

With a unique blend of culture, natural beauty, and innovation, Sarawak is capturing the attention of travellers worldwide as a model of sustainable tourism. Through the \u201cGateway to Borneo\u201d campaign, Sarawak invites global travellers to embark on an unforgettable journey into the heart of Borneo \u2014 where every path leads to discovery, every landscape tells a story, and every visit contributes to preserving a truly remarkable destination for generations to come.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Borneo, Malaysia, May 28, 2026 \/ TRAVELINDEX \/ Sarawak Tourism Board (STB) introduced its transformative \u201cGateway to Borneo\u201d campaign, inviting global travellers to explore the unique cultures, pristine landscapes, and boundless adventures that Sarawak has to offer. This campaign marks Sarawak\u2019s refreshed brand as a rising star in sustainable tourism and Gateway to Borneo\u2019s natural …<\/p>\n","protected":false},"author":3,"featured_media":7811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[2592,116,110,118],"class_list":["post-7810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-global-golf-news","tag-global-travel-news","tag-news","tag-travelindex"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/7810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=7810"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/7810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/7811"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=7810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=7810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=7810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}