{"id":6835,"date":"2025-06-19T01:18:31","date_gmt":"2025-06-19T01:18:31","guid":{"rendered":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/experience-africa-2025-sets-agenda-for-africas-tourism-future\/"},"modified":"2025-06-19T01:18:31","modified_gmt":"2025-06-19T01:18:31","slug":"experience-africa-2025-sets-agenda-for-africas-tourism-future","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/experience-africa-2025-sets-agenda-for-africas-tourism-future\/","title":{"rendered":"Experience Africa 2025 Sets Agenda for Africa\u2019s Tourism Future"},"content":{"rendered":"<div><img width=\"1900\" height=\"584\" src=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900.jpg 1900w, https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-750x231-1.jpg 750w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-1024x315.jpg 1024w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-768x236.jpg 768w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-1536x472.jpg 1536w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\"><\/div>\n<p><a href=\"https:\/\/www.tourismafrica.org\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-57188 size-medium\" src=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-750x231-1.jpg\" alt=\"Experience Africa 2025 Sets Agenda for Africa\u2019s Tourism Future  - TRAVELINDEX\" width=\"750\" height=\"231\" srcset=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-750x231-1.jpg 750w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-1024x315.jpg 1024w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-768x236.jpg 768w, https:\/\/www.travelnewshub.com\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900-1536x472.jpg 1536w, https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2025\/06\/ATTA-Experience-Africa-2025-1900.jpg 1900w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\"><\/a>London, United Kingdom, June 19, 2025 \/ TRAVELINDEX \/ The African Travel and Tourism Association (ATTA\u00ae) has officially revealed the speaker line-up for Experience Africa 2025 \u2014 the UK\u2019s only trade show dedicated exclusively to showcasing the continent\u2019s tourism sector at this scale. Now in its fifth year, the flagship B2B event returns to Bishopsgate, London, from 23\u201325 June 2025, firmly established as a must-attend for anyone serious about selling or promoting African travel.<\/p>\n<p>Experience Africa 2025 will bring together over 188 top-tier exhibitors and a curated audience of global travel buyers, offering an unparalleled platform to connect, collaborate and learn.<\/p>\n<p><strong>Experience Africa 2025 content programme<\/strong><\/p>\n<p>This year\u2019s content format has been thoughtfully designed to be collaborative and<br \/>\nimmersive, creating an intimate setting that encourages meaningful dialogue and<br \/>\nidea exchange.<\/p>\n<p>The programme is structured around three core themes:<\/p>\n<ol>\n<li>Sustainability: As a business enabler and market differentiator<\/li>\n<li>Artificial Intelligence: Tools and approaches helping businesses streamline<br \/>\nand evolve<\/li>\n<li>Risk Management: Building resilience into operations, planning, and<br \/>\ntraveller protection<\/li>\n<\/ol>\n<blockquote>\n<p>\u201cThese three themes \u2013 sustainability, AI, and risk management \u2013 were chosen very<br \/>\nintentionally,\u201d says Chris Mears, CEO of ATTA\u00ae Events. \u201cThey represent both the<br \/>\npressures and the possibilities facing our industry right now. Whether you\u2019re a<br \/>\nDMC, buyer, tour operator, or destination authority, you\u2019re having to rethink how<br \/>\nyou make decisions, deliver value, and protect your business.\u00a0\u00a0What we\u2019ve built into this year\u2019s Experience Africa programme is a commitment to relevance. We\u2019re not just talking trends; we\u2019re offering practical, implementable<br \/>\nstrategies and tools that delegates can take home and use in their businesses the<br \/>\nvery next day. This is about equipping our members and partners with insight that leads to impact, delivers growth of the African tourism industry.\u201d<\/p>\n<\/blockquote>\n<p><strong>Key speakers and sessions include:<\/strong><\/p>\n<ul>\n<li>Michael Jackson \u2013 Opening keynote on sustainability as a transformational<br \/>\nbusiness strategy<\/li>\n<li>Fatmata Mida Hamid Carew, Sierra Leone National Tourist Board \u2013<br \/>\nDestination innovation and repositioning case study<\/li>\n<li>Pieter Geldenhuys, Itsi \u2013 AI in action: a hands-on masterclass for applying<br \/>\nemerging tech<\/li>\n<li>Lloyd Figgins, The TRIP Group and Clint Meyers, Redpoint Travel Protection<br \/>\n\u2013 Risk management frameworks for diverse travel markets<\/li>\n<\/ul>\n<p>The programme is supported by curated networking opportunities and a series of<br \/>\nbrand-led pop-up sessions, including activations from Flywire, Headline Destination<br \/>\nSouth African Tourism, and Uganda Airlines.<\/p>\n<p><strong>ATTA\u00ae for Action Awards winners to be announced<\/strong><\/p>\n<p>Experience Africa 2025 will also proudly host the second annual ATTA\u00ae for Action<br \/>\nAwards, celebrating individuals and organisations driving positive change across<br \/>\nthe continent. The winners will be announced during a dedicated awards event on<br \/>\n23 June 2025, live at Experience Africa.<\/p>\n<p>The award categories include:<\/p>\n<ul>\n<li>ATTA\u00ae Purpose and People Award \u2013 honours an organisation that<br \/>\nintegrates heritage tourism with an inclusive, people-first company culture.<\/li>\n<li>ATTA\u00ae Earth Keeper\u2019s Award \u2013 recognises a tourism provider actively<br \/>\nrestoring natural habitats while promoting respectful wildlife experiences.<\/li>\n<li>ATTA\u00ae Eco Innovation Award \u2013 celebrates the use of sustainable<br \/>\ntechnologies that reduce environmental impact and support long-term<br \/>\necological goals.<\/li>\n<li>ATTA\u00ae Zero Waste Trailblazer Award \u2013 acknowledges businesses that<br \/>\nrethink food systems and hospitality operations to minimise waste and<br \/>\nimprove resource use.<\/li>\n<li>ATTA\u00ae Community Upliftment Award \u2013 highlights a tourism initiative that<br \/>\nstrengthens community wellbeing through deep local involvement and<br \/>\nshared opportunity.<\/li>\n<li>ATTA\u00ae Marine Impact Award \u2013 recognises an organisation committed to<br \/>\nprotecting marine ecosystems while supporting livelihoods along Africa\u2019s<br \/>\ncoasts.<\/li>\n<li>ATTA\u00ae Collaborative Impact Award \u2013 is given to partners who align around<br \/>\na common purpose and create lasting impact through shared action.<\/li>\n<li>ATTA\u00ae Traveller Education and Awareness Award \u2013 honours efforts that<br \/>\nhelp visitors become more thoughtful travellers by encouraging greater<br \/>\nawareness and responsibility.<\/li>\n<li>ATTA\u00ae Media Voice for Action Award, sponsored by Ethiopian Airlines \u2013<br \/>\ncelebrates a media voice that brings attention to ethical travel through<br \/>\ncompelling and purposeful storytelling.<\/li>\n<li>ATTA\u00ae Emerging Changemaker Award \u2013 recognises an early-stage<br \/>\ninitiative already showing strong potential for meaningful impact within<br \/>\nAfrican tourism.<\/li>\n<\/ul>\n<p>\u201cExperience Africa is a catalyst for progress,\u201d concludes Mears. \u201cAt a time when the<br \/>\ntravel industry must be agile, innovative and deeply connected to its communities<br \/>\nand environment, this event provides the insights, relationships and tools to power<br \/>\nthat evolution. For anyone working in African tourism today, there\u2019s no better<br \/>\nplace to be.\u201d<\/p>\n<p>For media accreditation, imagery, interview access or comments from speakers or<br \/>\naward winners, please contact Kgomotso Ramothea, CEO ATTA\u00ae Memberships<br \/>\n<a href=\"mailto:kgomotso@atta.travel\" class=\"autohyperlink\">kgomotso@atta.travel<\/a> | +44 20 7937 4408<\/p>\n<p><a href=\"https:\/\/www.travelnewshub.com\/world-destinations\/destination-marketing-organization\/africa\/experience-africa-2025-sets-agenda-for-africas-tourism-future\/\" rel=\"nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>London, United Kingdom, June 19, 2025 \/ TRAVELINDEX \/ The African Travel and Tourism Association (ATTA\u00ae) has officially revealed the speaker line-up for Experience Africa 2025 \u2014 the UK\u2019s only trade show dedicated exclusively to showcasing the continent\u2019s tourism sector at this scale. Now in its fifth year, the flagship B2B event returns to Bishopsgate, &hellip;<\/p>\n","protected":false},"author":3,"featured_media":6836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[2592,116,110,118],"class_list":["post-6835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-global-golf-news","tag-global-travel-news","tag-news","tag-travelindex"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=6835"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/6836"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=6835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=6835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=6835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}