{"id":6755,"date":"2025-02-17T07:05:36","date_gmt":"2025-02-17T07:05:36","guid":{"rendered":"https:\/\/travelcommunication.net\/global-travel-news\/melia-announces-a-year-of-expansion\/"},"modified":"2025-02-17T07:05:36","modified_gmt":"2025-02-17T07:05:36","slug":"melia-announces-a-year-of-expansion","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/melia-announces-a-year-of-expansion\/","title":{"rendered":"Meli\u00e1 Announces a Year of Expansion"},"content":{"rendered":"
\"\"<\/div>\n
\"\"<\/div>\n

\"Meli\u00e1<\/a>Palma de Mallorca, Spain, February 17, 2025 \/ TRAVELINDEX \/ Meli\u00e1 Hotels International, Spain\u2019s leading hotel company, continues its commitment to quality tourism with an expansion and repositioning plan focused on the premium and luxury segments<\/a>.<\/p>\n

New Openings<\/strong><\/p>\n

In Spain<\/strong>, Meli\u00e1 began the year with the signing of a new hotel in Palma, further strengthening its presence in the Mallorcan capital. This will be the third INNSiDE by Meli\u00e1 property in the city. Additionally, the company expects to announce new expansion projects in the coming months to enhance its portfolio, alongside the upcoming openings of ME M\u00e1laga (2025), Meli\u00e1 Collection Ronda (2026), and Meli\u00e1 Collection C\u00e1diz (2026).<\/p>\n

In Asia Pacific<\/strong>, Meli\u00e1 is consolidating its leadership in Vietnam<\/a> with 22 hotels open and another 5 in the pipeline, while reaffirming its interest in growing in Thailand and Malaysia.<\/p>\n

Meli\u00e1 Hotels International is also strengthening its presence and accelerating its expansion into new destinations, with its arrival in the Maldives<\/strong> set for 2025. Following the scheduled opening of Meli\u00e1 Mahe in the Seychelles in 2026, the company is adding another project in the Indian Ocean, with the upcoming launch of a Meli\u00e1 Amilla Fushi in the exclusive setting of the Maldives. This property will later be upgraded to meet the luxury standards of The Meli\u00e1 Collection brand.<\/p>\n

Mediterranean destinations<\/strong> continue to be a priority for the group, which has reaffirmed its leadership in Albania<\/strong> as the largest hotel company in the country, with 4 hotels open and 18 in the pipeline. Malta<\/strong>, with the opening of the ME Malta, and Greece<\/strong>, where the company will open the INNSiDE Elounda this year, will also be important destinations in the hotel company\u2019s expansion. In the rest of Europe, Meli\u00e1 is capitalising on its know-how in the bleisure segment with projects in Portugal and Italy.<\/p>\n

Meli\u00e1 also continues to focus on Caribbean destinations<\/strong>, with a strong commitment to the Dominican Republic and Mexico. In the case of the Dominican Republic<\/strong>, the company highlights the incorporation of new brands, such as the recent arrival of ZEL, as well as the development of new growth areas like Miches and Puerto Plata. In Mexico<\/strong>, following the latest opening of Meli\u00e1 Casa Maya, the company is accelerating its growth and plans to increase its presence from seven to 13 hotels in two years, with a strong push for its luxury brand ME by Meli\u00e1 and the opening of ZEL Sayulita in 2026.<\/p>\n

Regarding destinations in the Americas, the hotel company has also emphasized its renewed growth commitment in Latin America<\/strong>. In 2024, it announced a strong expansion in Argentina with new openings in Buenos Aires and signings like the future Gran Meli\u00e1 Ushuaia. Meli\u00e1 is also focused on expanding its bleisure presence in Brazil, Peru, Costa Rica, and Colombia.<\/p>\n

The Middle East<\/strong> will be a new growth hub, where, due to the tourism boost in destinations like Saudi Arabia, the company has increased its resources to support the growth it expects to announce soon in the region.<\/p>\n

The Repositioning Strategy: a Key Lever for Strengthening Hotel Brands<\/strong><\/p>\n

Meli\u00e1 Hotels International is committed to the repositioning and rebranding of its most important hotels as a central pillar for strengthening its brand strategy, differentiating products, improving profitability, and enhancing customer satisfaction. Over the past two years, the company has repositioned 40 hotels in its portfolio, with investments exceeding \u20ac400 million, both from its own funds and those of its partners.<\/p>\n

In Spain, notable examples include the reopening of the Casa de las Artes Meli\u00e1 Collection and Meli\u00e1 Ibiza hotels in 2023. Between 2023 and 2024, 23 hotels have been repositioned with an investment of over \u20ac235 million.<\/p>\n

One of Meli\u00e1\u2019s most anticipated repositionings for this year is the Paradisus Fuerteventura,<\/strong> bringing the luxury brand Destination Inclusive to another of the Canary Islands\u2019 paradisiacal locations.<\/p>\n

The brand will also make its debut in Indonesia following the repositioning of one of the company\u2019s most iconic hotels, the historic Meli\u00e1 Bali, which marked the beginning of the company\u2019s international expansion; at the end of the year, it will be relaunched as Paradisus Bali.<\/strong><\/p>\n

Maximizing Revenue Through Expansion<\/strong><\/p>\n

Already present in 13 of the 15 most visited countries in the world, the hotel company closed 2024 with 19 new hotel openings and expects to open at least 25 more in 2025. The company remains committed to both qualitative and sustainable growth, which will be key to its success this year. Currently, 64% of its portfolio consists of premium and luxury hotels, and 81% of its project pipeline is focused on these segments.<\/p>\n

Gabriel Escarrer Jaume, Chairman and CEO of Meli\u00e1 Hotels International, reiterated the company\u2019s commitment to maximizing revenue through expansion, a luxury and repositioning<\/a> strategy, and direct sales channels during a press conference held at Fitur, an international tourism fair in Spain. He highlighted that Meli\u00e1\u2019s luxury brand hotels already account for 40% of the operating contribution, with a RevPAR growth of over 30%.<\/p>\n

Source<\/a><\/p>\n

First published at TravelCommunication.net – Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Palma de Mallorca, Spain, February 17, 2025 \/ TRAVELINDEX \/ Meli\u00e1 Hotels International, Spain\u2019s leading hotel company, continues its commitment to quality tourism with an expansion and repositioning plan focused on the premium and luxury segments. New Openings In Spain, Meli\u00e1 began the year with the signing of a new hotel in Palma, further strengthening …<\/p>\n","protected":false},"author":2,"featured_media":6756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[116,110,117,121,118,726,119,111,120],"class_list":["post-6755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-global-travel-news","tag-news","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-travelnewshub","tag-unwto-news","tag-updates","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/6756"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}