{"id":6372,"date":"2024-11-14T01:49:41","date_gmt":"2024-11-14T01:49:41","guid":{"rendered":"https:\/\/travelcommunication.net\/global-leaders-unite-in-china-to-forge-a-new-era-in-rural-tourism"},"modified":"2024-11-14T01:49:41","modified_gmt":"2024-11-14T01:49:41","slug":"global-leaders-unite-in-china-to-forge-a-new-era-in-rural-tourism","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/golf-events\/global-leaders-unite-in-china-to-forge-a-new-era-in-rural-tourism\/","title":{"rendered":"Global Leaders Unite in China to Forge a New Era in Rural Tourism"},"content":{"rendered":"
\"\"<\/div>\n
\"\"<\/div>\n

\"Global<\/a>Huzhou, China, November 14, 2024 \/ TRAVELINDEX \/ The 2024 Lucun Forum, held from November 8-10, 2024 brought together an impressive coalition of global leaders, policymakers, and innovators in rural tourism. As the permanent site for the annual Lucun Forum, Huzhou\u2019s World Rural Tourism Town has become a symbol of sustainable rural revitalization and a hub for pioneering conversations on the future of rural tourism.<\/p>\n

This year\u2019s forum, hosted by the World Rural Tourism Council (WRTC) and jointly organized by CCTV, China Zheshang Bank, Zhejiang International Studies University, the Financial Services Committee of the General Association of Zhejiang Entrepreneurs, and the Zhejiang Rural Tourism Research Institute, explored the theme of financial empowerment as a catalyst for rural tourism development. Through strategic investments, partnerships, and new financial models, the event emphasized how finance can strengthen rural communities while preserving cultural heritage. Featuring high-level speakers, collaborative roundtables, and cultural performances, the forum provided a unique platform for exchange among international experts from the public and private sectors.<\/p>\n

The 2024 Lucun Forum opened with an inspirational ceremony that celebrated Huzhou\u2019s natural beauty and cultural heritage. Distinguished speakers, including Mr. Chris Flynn, Executive Chairman of the Asia-Pacific Region of The World Tourism Council and Founder of the World Tourism Association for Culture and Heritage, and Peter Semone, Chairman of the Pacific Asia Travel Association, offered congratulatory remarks, in the spirit of collaboration and commitment to rural progress.<\/p>\n

Event Highlights and Agreements<\/strong><\/p>\n

Throughout the three-day event, the Lucun Forum included several key meetings: the Lucun Forum<\/em>, the Lucun Consensus Roundtable<\/em> and the World Kids Wear Alliance Conference<\/em>. These sessions welcomed more than 300 representatives from over 40 countries, creating a lively exchange platform to discuss rural revitalization, identify innovative practices, and foster partnerships. During the forum, participants jointly signed 11 cooperation agreements, furthering their commitment to advancing rural tourism and high-quality rural revitalization.<\/p>\n

Financial Innovations as Pillars of Rural Development<\/strong><\/p>\n

A central theme of the forum was financial empowerment as the foundation for rural revitalization. Mr. Lu Jianqiang, Chairman of Zheshang Bank, discussed the bank\u2019s commitment to eco-development, emphasizing how financial institutions now provide not only funding but also strategic consultation to promote sustainable rural tourism. “Financial institutions are central to sustainable growth,\u201d he stated, affirming the alignment of economic investment with environmental priorities.<\/p>\n

Storytelling and Youth Engagement<\/strong><\/p>\n

The media\u2019s role in promoting rural revitalization was also spotlighted. Mr. Guo Tong, Chairman of CCTV.com<\/a>, announced a series of micro-documentaries designed to share the journey of rural communities, fostering greater appreciation and support for rural revitalization. \u201cTelling the story of rural revitalization is essential to foster appreciation and inspire support,\u201d Mr. Guo emphasized.<\/p>\n

Financial Innovations as Pillars of Rural Development<\/strong><\/p>\n

A central theme of the forum was financial empowerment as the foundation for rural revitalization. Ms. Zhang Huanzhou, President of Zhejiang International Studies University, emphasized the critical role of rural financing in closing the urban-rural divide. According to Ms. Zhang, effective rural financing models can provide much-needed resources to develop infrastructure, support local businesses, and improve the quality of life in rural areas, ultimately creating stronger connections between urban and rural communities.<\/p>\n

Ms. Zhang presented an innovative social insurance model designed for the rural tourism sector. In her proposed model, municipalities would cover 80% of insurance premiums while tourism operators would contribute the remaining 20%. This structure, she explained, could alleviate some of the financial pressures on rural tourism operators and serves as an example of how collaborative efforts between local governments and businesses can support rural tourism workers, create more sustainable employment opportunities, and stabilize the tourism economy in rural areas.<\/p>\n

\u201cBridging the gap between urban and rural communities isn\u2019t just about infrastructure,\u201d Ms. Zhang noted. \u201cIt\u2019s about ensuring that those who work in rural tourism have the same protections and opportunities as their urban counterparts.\u201d<\/p>\n

Youth Ambassadors of Hospitality: Showcasing Professionalism and Cultural Pride<\/strong><\/p>\n

Students from Zhejiang International Studies University played a vital role at the forum, serving as \u201cAmbassadors of Hospitality\u201d for the international delegation. Students like Mr. Liu Yipeng (Christopher), studying in the School of English Studies acted as interpreters, guides, and cultural advisors, ensuring a seamless experience for foreign attendees. With professionalism, warmth, and deep knowledge of the local culture, these student ambassadors not only facilitated communication across languages but also provided invaluable insights into the customs and heritage of the region, leaving a lasting impression on guests from around the world.<\/p>\n

The 2024 Lucun Consensus Roundtable: A Vision for Global Collaboration<\/strong><\/p>\n

The afternoon session featured the 2024 Lucun Consensus Roundtable, opened by Mr. Gan Yongfu, Vice Chairman and Secretary General of the WRTC. Mr. Gan warmly welcomed the delegation, saying, \u201cWe are happy to welcome you into the WRTC family. You are always welcome to return.\u201d His impassioned remarks set an inspiring tone for discussions on building a shared future where rural tourism becomes a driving force in sustainable global development. Mr. Gan\u2019s address sparked enthusiastic discussions about collaborative solutions to the challenges facing rural communities worldwide that lasted throughout the event.<\/p>\n

Toward a Global Blueprint for Rural Tourism<\/strong><\/p>\n

The forum\u2019s agenda included the release of three cornerstone publications: Research Report: Finance Promotes Rural Revitalization Characteristic Branding (Green Book)<\/em>, Research Report: Rural Tourism Promotes Rural Revitalization Characteristic Branding (Green Book)<\/em>, and the Huzhou Consensus: Finance Promotes Rural Revitalization<\/em>. Together, these reports present strategies for using financial resources to support rural economies, build sustainable tourism models, and preserve cultural heritage.<\/p>\n

Dr. Scott Michael Smith of Assumption University of Thailand, summed up the forum\u2019s mission in his remarks: \u201cRural tourism represents more than just economic growth; it\u2019s a pathway to elevate entire communities by preserving cultural heritage, empowering residents, and fostering sustainable development.\u201d Dr. Smith went on to emphasize the unique strength of China\u2019s model, saying, \u201cThis region celebrates its legacy, proving that cultural preservation and economic opportunity can indeed be woven together.\u201d He highlighted the transformative potential of rural tourism, noting that, \u201cSustainable rural tourism honors the land, enriches the people, and invites travelers to not only see but to feel the heartbeat of a destination, providing exciting opportunities for youth to leave the field without leaving the village.\u201d<\/p>\n

A Visit to Zhili: New Attractions for Cultural Tourism<\/strong><\/p>\n

The day following the Lucun Forum, the foreign delegation traveled to Zhili for the founding conference of the World Kids Wear Alliance and the grand opening of the China Children’s Clothing Art Center. The center, Zhili\u2019s latest cultural and tourist attraction, offers modern, interactive exhibits that take visitors through the history of clothing manufacturing and the region\u2019s rich heritage in children\u2019s wear. The center\u2019s engaging, hands-on displays will be a popular destination for visitors interested in the intersection of fashion, history, and cultural tourism.<\/p>\n

A Sustainable Vision for Rural Development<\/strong><\/p>\n

As the 2024 Lucun Forum concluded, it left a powerful vision for the future of rural tourism\u2014one where financial innovation, cultural preservation, and collaborative action combine to build resilient rural economies. This year\u2019s forum underscored that true revitalization is achieved not only through investments and policies but through a shared commitment to the people and stories that define rural communities.<\/p>\n

The 2024 Lucun Forum demonstrated that when financial support and cross-sector partnerships align, they empower communities, honor cultural heritage, and pave the way for lasting, meaningful growth. With these insights, the WRTC and its partners are poised to lead rural tourism toward a more sustainable and inclusive future.<\/p>\n

Source<\/a><\/p>\n

First published at TravelCommunication.net – Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Huzhou, China, November 14, 2024 \/ TRAVELINDEX \/ The 2024 Lucun Forum, held from November 8-10, 2024 brought together an impressive coalition of global leaders, policymakers, and innovators in rural tourism. As the permanent site for the annual Lucun Forum, Huzhou\u2019s World Rural Tourism Town has become a symbol of sustainable rural revitalization and a …<\/p>\n","protected":false},"author":2,"featured_media":6373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,105],"tags":[131,116,110,117,121,118,726,119,111,120],"class_list":["post-6372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf-events","category-global-travel-news","tag-events","tag-global-travel-news","tag-news","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-travelnewshub","tag-unwto-news","tag-updates","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=6372"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/6372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/6373"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=6372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=6372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=6372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}