{"id":4482,"date":"2023-02-13T07:06:15","date_gmt":"2023-02-13T07:06:15","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=31500"},"modified":"2023-02-13T07:06:15","modified_gmt":"2023-02-13T07:06:15","slug":"new-platform-will-connect-content-creators-with-g-adventures","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/new-platform-will-connect-content-creators-with-g-adventures\/","title":{"rendered":"New Platform Will Connect Content Creators with G Adventures"},"content":{"rendered":"

\"New<\/a>Toronto, Ontario, Canada, February 13, 2023 \/ TRAVELINDEX \/ G Adventures in the US has partnered with Jerne, the world’s leading platform that connects content creators<\/a> to experience providers, to streamline the creator\/experience relationship from start to finish.<\/p>\n

As travel begins to reach and exceed pre-2020 levels, G Adventures has revamped the process with which it will work with creators, focusing on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies. Jerne offers an easy-to-use platform that ensures both sides – creators and providers – are matched in a mutually-beneficial relationship, clearly defining goals and responsibilities, and providing useful metrics and measurable results.<\/p>\n

“We know that creators are a key piece in our marketing plan, and Jerne’s seamless platform will allow us to work more efficiently with new audiences to amplify how traveling with G Adventures can help make the world a better place,” Alex Sanchez, consumer marketing manager for G Adventures in the US.<\/p>\n

According to a recent study by Adobe*, there are hundreds of millions of influential creators around the world who are focused on sharing and engaging with their community of followers across a plethora of online platforms. Nielsen, in another recent study**, found that 71% of consumers trust advertising opinions and product placement from content creators.<\/p>\n

“When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures<\/a>, the sky is truly the limit,” said Tim Morgan, Jerne’s CEO.<\/p>\n

“As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good,” said Sanchez. “And it’s no different when working with the creator community.”<\/p>\n

“As a leader in building community within its travelers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel,” said Morgan.<\/p>\n

About G Adventures<\/strong>
\nFounded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a pioneer in community tourism and small group travel, offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people, community-based Planeterra projects travelers can experience on their trips, and the industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing tours for people of all ages, interests and budgets, because our world deserves more you.<\/p>\n

About Jerne<\/strong>
\nJerne is the world’s leading platform connecting thousands of influential travel creators and experience providers – hotels, cruise lines, tour operators, restaurants, spas, and every experiential product in between – forming a new channel for travel distribution. Notably, Jerne is the official creator economy partner of Forbes Travel Guide, the global authority on luxury hospitality. Jerne was co-founded in 2021 by Tim Morgan and Ryan McElroy who have a combined 35 years of travel industry experience, both having worked with or served on advisory boards of some of the world’s leading travel companies. Formerly overseeing Canada & EMEA for Virtuoso, Morgan also co-founded The 1000, a $3 billion club for the world’s most influential travel advisors. McElroy also co-founded Travel Agency Tribes, a provider of B2B2C travel marketing technologies used by thousands of travel companies and consumers every day.<\/p>\n

First published at TravelCommunication.net – Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toronto, Ontario, Canada, February 13, 2023 \/ TRAVELINDEX \/ G Adventures in the US has partnered with Jerne, the world’s leading platform that connects content creators to experience providers, to streamline the creator\/experience relationship from start to finish. As travel begins to reach and exceed pre-2020 levels, G Adventures has revamped the process with which …<\/p>\n","protected":false},"author":2,"featured_media":4483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[377,106,3185,116,3186,110,3187,3130,117,121,118,119,111,120],"class_list":["post-4482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-adventure-travel","tag-featured","tag-g-adventures","tag-global-travel-news","tag-jerne","tag-news","tag-top25adventures","tag-top25experiences","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-unwto-news","tag-updates","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/4482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=4482"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/4482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/4483"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=4482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=4482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=4482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}