{"id":4272,"date":"2022-12-15T08:51:18","date_gmt":"2022-12-15T08:51:18","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=31213"},"modified":"2022-12-15T08:51:18","modified_gmt":"2022-12-15T08:51:18","slug":"awc-and-accor-sign-first-strategic-multiple-property-framework-agreement","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement\/","title":{"rendered":"AWC and Accor Sign First Strategic Multiple-Property Framework Agreement"},"content":{"rendered":"<p><a href=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement-3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-31214 size-medium\" src=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement.jpg\" alt=\"AWC and Accor Sign First Strategic Multiple-Property Framework Agreement - TOP25HOTELS.com - TRAVELINDEX\" width=\"500\" height=\"298\" srcset=\"https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement.jpg 500w, https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement-1.jpg 696w, https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement-2.jpg 704w, https:\/\/www.top25golfcourses.com\/indonesia\/wp-content\/uploads\/2022\/12\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement-3.jpg 724w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>Bangkok, Thailand, December 12, 2022 \/ TRAVELINDEX \/ Global hospitality leader, Accor, has signed its first multiple-property framework agreement with Asset World Corporation (AWC), Thailand\u2019s leading integrated lifestyle real-estate group. The Framework Agreement with AWC signals Accor\u2019s continued rapid expansion across Thailand, a strategic market which continues to shine on the world stage. Under the partnership, Accor and AWC will develop more than 1,000 room keys across multiple Accor-branded hotels in key tourism destinations throughout the country, providing unique offerings and experiences for guests.<\/p>\n<p>\u201cAccor has always been a pioneer in expanding into new frontiers, working with owner partners that understand our vision for the future of hospitality\u201d, says Garth Simmons, Chief Executive Officer, Accor Southeast Asia, Japan &amp; South Korea. \u201cWe\u2019re delighted to be entering into this partnership with Asset World Corporation, and I believe that Accor\u2019s expertise and strength within the hospitality sector will complement AWC\u2019s leadership position within the lifestyle real estate business in Thailand. We look forward to bringing some of the world\u2019s most renowned hotel brands to Thailand with this milestone partnership\u201d.<\/p>\n<p>As part of the agreement, AWC will develop the properties under Accor\u2019s various luxury and lifestyle brands. The hotels will further strengthen both the real estate and tourism industries in the country, and further enhance Thailand as a unique sustainable destination of the world.<\/p>\n<p>Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited or AWC, states, \u201cWe are delighted to announce this first strategic partnership with Accor, a world-leading hospitality group, to expand our portfolio in strategic locations across Thailand. The collaboration to develop a number of a world-class hotels will mark the beginning of more exciting projects in the future to support the growth of the Thai tourism industry while pursuing AWC\u2019s mission of Building a Better Future\u201d.<\/p>\n<p>Accor currently operates 373 hotels in Southeast Asia, Japan and South Korea, with 83 hotels operating in Thailand under 11 brands. The Group has a strong pipeline of 20 hotels currently under development in Thailand.<\/p>\n<p><strong>About Accor<\/strong><br \/>\nAccor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry\u2019s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor\u2019s unmatched position in lifestyle hospitality \u2013 one of the fastest growing categories in the industry \u2013 is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company\u2019s comprehensive loyalty program \u2013 ALL &#8211; Accor Live Limitless \u2013 a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels\u2019 guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.<\/p>\n<p><strong>About Asset World Corporation plc<\/strong><br \/>\nAsset World Corp Public Company Limited (AWC) is Thailand\u2019s leading integrated lifestyle real estate group and a member of TCC Group, with the focus on hospitality, lifestyle destinations, and commercial workspaces. Driven by the philosophy of \u201cBuilding a Better Future,\u201d AWC strives to grow and expand beyond the norms with a diverse array of quality projects, providing responsible and sustainable solutions for all our stakeholders. The company has two main businesses. Hospitality business managed by top hotel executives of world-renowned hotel brands such as Marriott, The Luxury Collection, Okura, Banyan Tree, Hilton, Sheraton, and Melia, and Commercial properties whose projects include 1) Retail and Wholesale such as lifestyle travel destinations, community shopping malls, community markets, and wholesale business real estate. Popular real estate projects consist of Asiatique the Riverfront Destination, Gateway at Bangsue, AEC Trade Center \u2013 Pantip Wholesale Destination, and Tawanna Bangkapi, and 2) Commercial buildings including the famous Empire Tower and Athenee Tower located in Bangkok\u2019s central business district. AWC is committed to integrating its sustainability strategy in every part of its operations to create long-term sustainable value for all stakeholders. The sustainability strategy consists of three key pillars: Better Planet, Better People and Better Prosperity, while the framework has created numerous long-term initiatives including the ReConcept, The GALLERY and other projects.<\/p>\n<p>First published at<a href=\"https:\/\/travelcommunication.net\/hospitality\/hotels\/awc-and-accor-sign-first-strategic-multiple-property-framework-agreement\/\" target=\"_blank\" rel=\"noopener\"> TravelCommunication.net &#8211; Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bangkok, Thailand, December 12, 2022 \/ TRAVELINDEX \/ Global hospitality leader, Accor, has signed its first multiple-property framework agreement with Asset World Corporation (AWC), Thailand\u2019s leading integrated lifestyle real-estate group. The Framework Agreement with AWC signals Accor\u2019s continued rapid expansion across Thailand, a strategic market which continues to shine on the world stage. Under the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":4273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[39,3036,3037,106,116,143,110,10,913,117,121,118,119,111,120],"class_list":["post-4272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-accor-hotels","tag-asset-world-corporation","tag-awc","tag-featured","tag-global-travel-news","tag-hotel-accommodation","tag-news","tag-thailand","tag-top-25-hotels","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-unwto-news","tag-updates","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/4272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=4272"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/4272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/4273"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=4272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=4272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=4272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}