{"id":3187,"date":"2022-02-15T04:35:15","date_gmt":"2022-02-15T04:35:15","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=29576"},"modified":"2022-02-15T04:35:15","modified_gmt":"2022-02-15T04:35:15","slug":"amazing-tourism-transformation-during-visit-thailand-year-2022","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/amazing-tourism-transformation-during-visit-thailand-year-2022\/","title":{"rendered":"Amazing Tourism Transformation During Visit Thailand Year 2022"},"content":{"rendered":"\n
\"Amazing<\/a> <\/div>\n

Bangkok, Thailand, February 15, 2022 \/ TRAVELINDEX \/ The Tourism Authority of Thailand is moving forward with its goal to revitalise and transform Thai tourism, with the \u2018Visit Thailand Year 2022: Amazing New Chapters\u2019 campaign, and formulating a DASH<\/strong>\u00a0model to help revive the tourism sector and the Thai economy overall.<\/p>\n

The Visit Thailand Year 2022: Amazing New Chapters<\/strong>\u00a0campaign was initially introduced globally at the World Travel Market in London, in line with the country\u2019s quarantine-free reopening to international travellers from 1 November, 2021.<\/p>\n

\u2022 Discover secondary destinations in amazing Thailand during the Visit Thailand Year 2022 \u2013 Amazing Chapters<\/a><\/p>\n

Mr. Yuthasak Supasorn, TAT Governor<\/strong>, said, \u201cWith the Visit Thailand Year 2022: Amazing New Chapters, TAT envisions change towards stronger and sustainable, more responsible, more digital, and more inclusive tourism growth, by leveraging on Thailand\u2019s 5F, 4M soft-power foundations, which are Food, Film, Fashion, Festival, Fight, Music, Museum, Master, And Meta. To achieve this, TAT has formulated a \u2018DASH\u2019 model to set the entire organisation towards the single goal of transforming the tourism sector.\u201d<\/p>\n

D<\/strong> \u2013 Domestic travel: The model places emphasis on both tourists and operators in the tourism industry;<\/p>\n

A<\/strong> \u2013 Accelerate Demand: The model seeks to stimulate qualitative demand, build trust, and a good image by placing focus on tourists\u2019 safety, targeting high-income segments, and delivering impressively different and valuable experiences;<\/p>\n

S<\/strong> \u2013 Shape Supply: The model looks set to elevate the tourism ecosystem to quality and sustainability based on responsible tourism and digital tourism for all parties to benefit together, and resulting in sustainable income distribution to each sector;<\/p>\n

H<\/strong> \u2013 Healing Thai Economy: The model focuses on helping to revive the Thai economy through tourism with the country\u2019s reopening to ensure a fast recovery and strong, sustainable growth.<\/p>\n

Mr. Yuthasak said, \u201cWith the DASH model in place, TAT is placing greater emphasis on domestic tourism. For international tourism, TAT is introducing a new \u2018Amazing Thailand Workplace Paradise\u2019 project, with the aim to make Thailand the World\u2019s No. 1 Remote Workers Friendly Destination.\u201d<\/p>\n

The Amazing Thailand Workplace Paradise<\/strong> project will focus on remote workers from long-haul international markets, in response to a growing trend in light of the COVID-19 pandemic whereby people work remotely and enjoy a vacation.<\/p>\n

For short-haul international markets, TAT will leverage on the TEST & GO entry scheme, highlighting \u2018New Chapters, New Opportunity<\/strong>\u2019 offerings. New segments will be targeted; such as; bleisure (business and leisure), students, digital nomads, and soft adventure. New areas will be set to attract quality segments from potential markets like Mongolia and South Korea (Busan), and to seek new partners in existing markets. New infrastructure will be promoted; such as, new transport routes \u2013 especially the high-speed rail linking Kunming and Lao PDR, which can connect to Thailand\u2019s Nong Khai Province. New way will focus on inspiring millennials to experience Thailand in an environmentally-friendly and sustainable way.<\/p>\n

Within the country, TAT will highlight a 3-Ex concept<\/strong> \u2013 Experience, Expectation, and Extraordinary<\/em> \u2013 to inspire domestic travel with 3 ideas for tourism products and services; namely, Nature to Keep, Food to Explore, and Thainess to Discover with five colours representing the regions of Thailand.<\/p>\n

Crimson<\/strong> for the Central Region \u2013 Chic Central; emerald<\/strong> for the Eastern Region \u2013 East at Ease; navy<\/strong> for the Northern Region \u2013 North Nostalgia; ivory<\/strong> for the Northeastern Region \u2013 Isan in Love, and silver<\/strong> for the Southern Region \u2013 Savoury South.<\/p>\n

In line with the DASH model<\/strong> and tourism marketing strategies, TAT will place emphasis on creating innovative travel experiences for the targeted segments \u2013 workcation and staycation, wellness, sports, and responsible tourism. Aimed at both local and international tourists, there will be a plethora of tourism offerings designed in response to a growing trend, including astronomical tourism, water tourism, community tourism \u2013 highlighting a happy model for both the tourists and the communities, and culinary tourism \u2013 focusing on health and organic lifestyle.<\/p>\n

Mr. Yuthasak said, \u201cTAT will continue to communicate with both local and international tourists through the long-standing \u2018Amazing Thailand\u2019 branding. A dedicated campaign will be used for the local market to inspire domestic travel. For the international market, TAT will use the \u2018Amazing New Chapters\u2019 campaign to promote Thai cultural values, under the \u2018from A to Z Amazing Thailand has it all\u2019 concept to inspire travellers from around the world to once again visit Thailand.\u201d<\/p>\n

\u2022 Discover secondary destinations in amazing Thailand during the Visit Thailand Year 2022 \u2013 Amazing Chapters<\/a><\/p>\n

Last but not least, TAT will be elevating its innovation approach with a plan to introduce a TAT Amazing Influencer, using the virtual character technology to create a personalised experience in the Metaverse virtual world. TAT is also planning to promote Thai tourism through digital art with a TAT NFTs starting with local wisdom products. In addition, TAT will enhance marketing and digital knowledge by creating a hybrid work system allowing staff to work remotely effectively in line with the plan to promote Thailand as a remote workers friendly destination. To maintain TAT\u2019s positioning as a high-performance organisation, emphasis will continue to be a place on the proper management of resources and waste both internally and externally.<\/p>\n

With Thai tourism transformation under this year\u2019s strategic plans, TAT expects to generate a total revenue of 1.28 trillion Baht with 656 billion Baht from the domestic market (160 million trips) and 625 billion Baht from the international market (10 million tourists). The average expenditure for domestic tourists is estimated at 4,100 Baht per person, and for foreign tourists at 62,580 Baht per person.<\/p>\n

First published at TravelCommunication.net – Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, February 15, 2022 \/ TRAVELINDEX \/ The Tourism Authority of Thailand is moving forward with its goal to revitalise and transform Thai tourism, with the \u2018Visit Thailand Year 2022: Amazing New Chapters\u2019 campaign, and formulating a DASH\u00a0model to help revive the tourism sector and the Thai economy overall. The Visit Thailand Year 2022: …<\/p>\n","protected":false},"author":2,"featured_media":3188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[106,116,110,366,2227,1305,10,218,117,121,118,119,2228,195,120],"class_list":["post-3187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-featured","tag-global-travel-news","tag-news","tag-tat","tag-tat-news","tag-tatnews","tag-thailand","tag-tourism-boards-cvb","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-unwto-news","tag-visit-thailand-year","tag-visitthailand-net","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/3187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=3187"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/3187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/3188"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=3187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=3187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=3187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}