{"id":2453,"date":"2021-09-09T00:57:35","date_gmt":"2021-09-09T00:57:35","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=28442"},"modified":"2021-09-09T00:57:35","modified_gmt":"2021-09-09T00:57:35","slug":"pata-announces-pata-gold-awards-winners","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/pata-announces-pata-gold-awards-winners\/","title":{"rendered":"PATA Announces PATA Gold Awards Winners"},"content":{"rendered":"\n
\"PATA<\/a> <\/div>\n

Bangkok, Thailand, September 9, 2021 \/ TRAVELINDEX \/ The Pacific Asia Travel Association (PATA) today announced the winners of the PATA Gold Awards 2021. Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year\u2019s awards recognise the achievements of 20 organisations and individuals.<\/p>\n

PATA presented 18 Gold Awards to such organisations as the Catalan Tourist Board, Designated Areas for Sustainable Development Administration (DASTA); Galaxy Entertainment Group, Hong Kong Tourism Board, Korea Tourism Organization, Langkawi Development Authority (LADA), Melco Resorts & Entertainment, Meridian Adventure Dive Resort, MGM China, Outrigger Hospitality Group, Plaza Premium Group, SriLankan Airlines Ltd., Taiwan Tourism Bureau, Ayala Land, Inc. \u2013 Ten Knots Group, Tourism Authority of Thailand, Tourism Malaysia, and TTG Asia Media Pte Ltd.<\/p>\n

Under the guidance of PATA headquarters, 18 independent judges from around the world selected the winners of the 18 Gold Awards and two Grand Title Winners. The winners were announced during the Online PATA Gold Awards Presentation earlier today.<\/p>\n

Ms Maria Helena de Senna Fernandes, Director of MGTO, said, \u201cAmid the global disruption we are living due to the pandemic, the outstanding initiatives in tourism marketing and sustainability of this year\u2019s PATA Gold Awards winners are a beacon of light for the industry. Congratulations to all winners for keeping up the spirit of innovation in these trying times. Macao is honored to maintain its long-standing support to this PATA initiative and contribute to help rebuild a more responsible and sustainable tourism industry.\u201d<\/p>\n

PATA CEO Liz Ortiguera added, \u201cOn behalf of PATA, I would like to extend our sincerest congratulations to all PATA Gold Award winners and Grand Title winners, and I would also like to thank all of this year\u2019s participants. The achievements of this year\u2019s winners will hopefully inspire and encourage our industry to create new responsible and sustainable initiatives as we look towards recovery from the COVID-19 pandemic. It was a pleasure to celebrate their accomplishments live during the online PATA Gold Awards Presentation.\u201d<\/p>\n

The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.<\/p>\n

The Macao Government Tourism Office USA Representative Office, Macao, China received the PATA Gold Award 2021 Grand Title in Marketing for its \u201cDream Now and Travel Later\u201d campaign. In response to the global pandemic that caused a -93% of YOY decrease in visitor arrivals to Macao from 2019 to 2020, the Macao Government Tourism Office USA Representative Office (MGTO-USA) launched the \u201cDream Now and Travel Later\u201d integrated campaign series in the fall of 2020, which consisted of the concepts of East Meets West and Macao Makes it to GIPHY with a goal to inspire consumers to \u201cDream Now and Travel Later.\u201d The campaigns launched across Facebook, Instagram, and Twitter, inclusive of influencer partnerships, paid partnership with a third-party media platform, social media sweepstakes, content creation and management, and community engagement. Initially conceptualized in 2019, both campaign concepts required immediate reconsideration and redirection in order to compensate for the changing marketplace.<\/p>\n

The Grand Title in Sustainability and Social Responsibility was presented to Cinnamon Hotel Management Ltd, Sri Lanka for its \u201cCinnamon Travel Pledge\u201d. As a company that has always been guided by the values of caring, trust, and integrity, Cinnamon Hotel Management sought a way to be an effective support for the front-line employees and the country and bring a silver lining to this dark time in history. The Cinnamon Travel Pledge is a way of saying \u2018Thank You\u2019 to the brave front line workforce and appreciating their dedication and sacrifice with a getaway that gives them the chance to reconnect with their families and uplift their mindset.<\/p>\n

Open to both PATA and non-PATA members, this year\u2019s Awards attracted a total of 113 entries from 51 travel and tourism organisations and individuals.<\/p>\n

PATA Grand Title Winner 2021
\n<\/strong>
\nMarketing<\/strong>
\nDream Now and Travel Later
\nMacao Government Tourism Office USA Representative Office, Macao, China<\/p>\n

Sustainability and Social Responsibility<\/strong>
\nCinnamon Travel Pledge
\nCinnamon Hotel Management Ltd, Sri Lanka<\/p>\n

PATA Gold Award Winners 2021<\/strong><\/p>\n

Marketing Campaign (National \u2013 Asia)
\nSpecial Tourist Visa (STV)
\nTourism Authority of Thailand (TAT), Thailand<\/p>\n

Marketing Campaign (State and City \u2013 Global)<\/strong>
\n360 Hong Kong Moments \u2013 Great Outdoors
\nHong Kong Tourism Board, Hong Kong SAR<\/p>\n

Marketing \u2013 Carrier<\/strong>
\n#SriLankanPromises
\nSriLankan Airlines Ltd., Sri Lanka<\/p>\n

Marketing \u2013 Hospitality<\/strong>
\nThe Outrigger Promise
\nOutrigger Hospitality Group, USA<\/p>\n

Marketing \u2013 Industry<\/strong>
\nPlaza Premium Group \u2013 Build Back Better
\nPlaza Premium Group, Hong Kong SAR<\/p>\n

Digital Marketing Campaign<\/strong>
\nLegends of Catalonia
\nCatalan Tourist Board, Spain<\/p>\n

Printed Marketing Campaign<\/strong>
\nDIVE INTO YOUR DREAM \u2013 MALAYSIA 365 DAYS
\nTourism Malaysia, Malaysia<\/p>\n

Travel Video<\/strong>
\nA Glimpse into Meridian Adventure Dive Resort \u2013 Raja Ampat
\nMeridian Adventure Dive Resort, Indonesia<\/p>\n

Travel Photograph<\/strong>
\nThe sunset view of Jingzaijiao Tile-paved Salt Fields
\nTaiwan Tourism Bureau, Chinese Taipei<\/p>\n

Destination Article<\/strong>
\nGeorgia, queen of the desert
\nCatherine Marshall, Australia<\/p>\n

Business Article<\/strong>
\nTTG Asia July 2020: Loyalty wars
\nTTG Asia Media Pte Ltd, Singapore<\/p>\n

Climate Change Initiative<\/strong>
\nAbove & Beyond \u2013 Melco\u2019s Sustainability Strategy
\nMelco Resorts & Entertainment, Macao, China<\/p>\n

Corporate Social Responsibility<\/strong>
\nBe GREEN and GREAT in the time of COVID-19
\nAyala Land, Inc. \u2013 Ten Knots Group, Philippines<\/p>\n

Community Based Tourism<\/strong>
\nTour Dure
\nKorea Tourism Organization, Korea (ROK)<\/p>\n

Culture<\/strong>
\nGalaxy Entertainment Group \u2013 Promoting Cultural Tourism through our Foundation
\nGalaxy Entertainment Group, Macao, China<\/p>\n

Heritage<\/strong>
\nTHE DIVERSE HERITAGE OF KUBANG BADAK BIOGEOTRAIL
\nLangkawi Development Authority (LADA), Malaysia<\/p>\n

PATA Gold Award 2021
\nYouth Empowerment Initiative<\/strong>
\nMGM Youth Empowerment and Engagement Initiative
\nMGM China, Macao, China<\/p>\n

PATA Gold Award 2021
\nHuman Capital Development Initiative<\/strong>
\nDASTA CBT Integrated Curriculum
\nDesignated Areas for Sustainable Tourism Administration (DASTA), Thailand<\/p>\n

About PATA<\/strong>
\nFounded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 650 member organisations, including 82 government, state and city tourism bodies, 14 international airlines and airports, 71 hospitality organisations and 75 educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members\u2019 desktops and mobile devices anywhere in the world. PATA\u2019s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.<\/p>\n

First published at TravelCommunication.net – Global Travel News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bangkok, Thailand, September 9, 2021 \/ TRAVELINDEX \/ The Pacific Asia Travel Association (PATA) today announced the winners of the PATA Gold Awards 2021. Proudly supported and sponsored by the Macao Government Tourism Office (MGTO) for the last 26 years, this year\u2019s awards recognise the achievements of 20 organisations and individuals. PATA presented 18 Gold …<\/p>\n","protected":false},"author":2,"featured_media":2454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[142,106,116,110,246,1555,1556,117,121,118,119,111,1557,120],"class_list":["post-2453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-travel-news","tag-asia","tag-featured","tag-global-travel-news","tag-news","tag-pata","tag-pata-awards","tag-premier-partner","tag-tourism-updates","tag-travel-news-hub","tag-travelindex","tag-unwto-news","tag-updates","tag-winners","tag-wttc-news"],"_links":{"self":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/2453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/comments?post=2453"}],"version-history":[{"count":0,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/posts\/2453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media\/2454"}],"wp:attachment":[{"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/media?parent=2453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/categories?post=2453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.top25golfcourses.com\/indonesia\/wp-json\/wp\/v2\/tags?post=2453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}