{"id":1612,"date":"2021-03-16T23:36:11","date_gmt":"2021-03-16T23:36:11","guid":{"rendered":"https:\/\/travelcommunication.net\/?p=27216"},"modified":"2021-03-16T23:36:11","modified_gmt":"2021-03-16T23:36:11","slug":"looking-beyond-the-crisis-towards-a-new-era-of-personalized-travel","status":"publish","type":"post","link":"https:\/\/www.top25golfcourses.com\/indonesia\/global-travel-news\/looking-beyond-the-crisis-towards-a-new-era-of-personalized-travel\/","title":{"rendered":"Looking Beyond the Crisis Towards a New Era of Personalized Travel"},"content":{"rendered":"\n
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Berlin, Germany, March 17, 2021 \/ TRAVELINDEX \/ Weathering many crises over the decades, travel has always proved resilient, and the industry now has the opportunity to come out of the COVID-19 crisis stronger. Technology will play a major role in facilitating recovery, ushering in a new era of personalised travel that will present more opportunities for businesses and a better experience for travellers. In a conversation with Lea Jordan at ITB Berlin, Sabre CEO Sean Menke outlined how he set up Sabre to enable change beyond the pandemic.<\/p>\n

2020 was game-changing \u2013 it presented the greatest challenge ever faced in the travel industry, <\/span>with global air and hotel bookings down more than in any previous year. As a leading technology provider to the global travel industry, Sabre has had a front row seat, with insight into<\/span> global trends and data as events unfolded.\u00a0<\/span><\/p>\n

As the impact of the COVID-19 virus spread, Sabre took quick and decisive actions to improve its resilience, taking measures such as reducing fixed costs, raising additional liquidity, and introducing a flexible \u201cwork from anywhere\u201d program. These actions allowed the team to focus on the day-to-day business in 2021 and 2022.<\/p>\n

\u201cWe also had to focus on our customers \u2013 many of them around the world were facing the headwinds that we were dealing with and we needed to help them work through what was taking place,\u201d said Menke. \u201cWhile we are still managing through the crisis,<\/span> there is a group of us at Sabre that is very focused on our evolution beyond COVID-19. We believe that the initiatives we have been able to set up through 2020 and are continuing to work on now will enable us to reshape travel in the years and decades to come.\u201d<\/p>\n

Despite the headwinds of 2020, Sabre recorded some major achievements. The Company advanced its technology transformation and modernization which included the continuing migration of its technology to Google Cloud. On the hospitality IT side, the Company signed key commercial wins and renewals in 2020 with major players like All-Inclusive by Marriott and Louvre Hotels. Sabre also extended distribution agreements with some of its largest airline customers, among them Southwest Airlines and Lufthansa Group.<\/p>\n

The evolution of consumer demands\u00a0<\/span><\/b><\/p>\n

We are operating in a highly digitalized world and that has only accelerated with the events that unfolded over the last year. Consumer expectations are continuing to evolve based on the ever-changing situation and the demand for tools and capabilities in areas such as self-service has grown significantly.\u00a0<\/span><\/p>\n

The demand for personalization also continues to increase. Consumers expect that retailers personalize offerings around them as individuals. They demand choice when developing their journey and this greatly influences the way in which they shop and compare offer. Sabre wants to enable intelligent retailing by providing the technology that allows its customers to create unique, relevant and appealing offers and distribute them through multiple channels. \u00a0<\/span><\/p>\n

Menke highlighted that whilst revenue generation and cost efficiency remain important to customers, they are also focused on the brand promise that they put out in creating and delivering those unique offers. Providing guests with a transparent, trustworthy, seamless, and enjoyable experience is key.<\/span><\/p>\n

Key focus areas to help the industry to overcome the crisis<\/h2>\n

Early last year Sabre introduced a set of strategic initiatives to set the Company up for success. Despite the dramatically different market environment, these priorities haven\u2019t changed. T<\/span>hey are still essential for allowing Sabre to shape how people experience travel in the future and help the industry overcome the crisis.<\/p>\n