London, United Kingdom, August 16, 2022 / TRAVELINDEX / Healthy food brand Mindful Chef is proud to announce that it has boosted its B Corp score by a third, including an impressive 249% increase in the ‘environment’ section of the assessment.
The new ‘outstanding’ score secures Mindful Chef’s spot as one of the highest-rated food & beverage B Corps in the UK, as well as placing the brand in the top 3% of global B Corp food companies. Mindful Chef has been certified by B Lab, the not-for-profit behind the B Corp movement, for a second time, having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.
The steep increase in Mindful Chef’s B Corp score reaffirms the carbon-neutral brand’s commitment to pursuing purpose, and not just profit, across a number of categories considering environmental, social and economic issues. The B Corp certification addresses the entirety of a business’s operations and covers five key impact areas including an ‘environment’ section, which Mindful Chef has particularly excelled in through an array of initiatives including, but not limited to [see ‘Notes to Editors’ for further information]:
– Carbon management plans, conducting three annual carbon footprint assessments since 2019 and striving for Net Zero by 2030
– Quality and regenerative farming, focusing on free-range and sustainably-sourced produce, mostly sourced from UK soil that is accredited by stamps including LEAF marque, Red Tractor, MSC & ASC fish and RSPCA
– Low carbon recipes that are in line with the WWF’s target of reducing food-related emissions
Mindful Chef has also seen an increase in its ‘Workers’ impact score, which relates to the way it treats its team. Key developments in this area include improving the employee benefits most important to the team, from enhanced maternity and paternity leave to healthcare and mental health resources. With the ambition of Mindful Chef being ‘more than just a job’, the brand has introduced initiatives such as extending holiday leave, launching an Unafraid in Action sabbatical program and offering 4 giving back days per team member each year.
As a business grows, and the assessment evolves, B Corp (re)certification gets harder. In order to maintain B Corp certification, a company must update its assessment every three years, ensuring that certified B Corporations continue to engage in a high level of impact, even as the business grows or changes. As such, Mindful Chef is already looking ahead to what more can be done to support the brand’s mission to be healthy for both people and the planet.
Mindful Chef is working with its suppliers to drive down the impact of its supply chain – where most of its carbon emissions come from – with an exciting announcement scheduled for Q4 2022, just after the company launches its fourth annual nationwide clean-up operation following a record 2021 event that registered as the UK’s biggest clean-up event to date. Mindful Chef is also pleased to announce that it has just extended its Low Carbon Range across its full menu and hit the amazing milestone of donataing 14 million meals to children living in poverty via it One Feeds Two program.
Myles Hopper, Mindful Chef Co-founder, comments: “We are so proud to not only have secured B Corp recertification but to have vastly improved our score thanks to so much hard work and dedication from the whole Mindful Chef team, alongside the continued support of our community of customers, over the last three years.
The B Corp movement was started based on the foundational belief that business can be a force for good and used to tackle the challenges we humans face, which resonates deeply with the core values and morals we have always placed importance on here at Mindful Chef.
The hard work of being a B Corp never stops – we’re always figuring out new and exciting ways to use our business as a force for good and we’re really excited about what’s coming up, including a ground-breaking biodiversity and soil health project in Q4 2022 to further drive down our impact from farm to fork”.
About B Lab UK
B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes over 4000 B Corps in 77 countries and 153 industries, and over 100,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.
First published at TravelCommunication.net – Global Travel News